Case Study

Satellite technology for on-Earth applications

Satellite-mounted sensors and algorithms enable new business models for on-Earth applications

CamIn works with early adopters to identify new opportunities enabled by emerging technology.

Revenue:
$50 billion+
Employee headcount:
100,000+
Sponsored:
Chief Innovation Officer, Head of ventures
80
%

of CamIn’s project team comprised of leading industry and technology experts

CamIn’s expert team

CamIn team members
Space tech for Healthcare
Space tech for Government
Space tech for Energy
Space tech for Telecoms
45

Shortlisted use cases

6

Month project duration

15

Product/service opportunities

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Few sectors are as hyped as the space industry. But while banks such as Morgan Stanley forecast the sector will reach $1 trillion by 2040, returns have proved elusive. Projects are astronomically expensive and the risk of failure is high. Our client, a professional services firm, wanted to understand opportunities in space technology across several industry verticals: industrials, government services, financial services, life sciences, healthcare, telecommunications, media, and technology. They found it challenging to do the analysis internally. The client has requested CamIn to produce a 5-year forecast of market barriers, use cases and enabling technologies to confirm new product and service opportunities.

Opportunities in space technology

We segmented each industrial vertical into individual sub-sectors and identified 45 key market challenges and critical success factors addressable by emerging satellite-related technologies, which included:

  • Analytics: RPA, machine learning, computer vision, predictive analytics
  • Monitoring: opticaland hyperspectral cameras, Synthetic Aperture Radar
  • Satellite technologies: constellation formations, Cube-and-NanoSATs, and real-time operational simulations for earth observations

Working with the industry experts for every vertical, as well as scientific experts for satellite technologies, we have identified a broad set of 80 space-enabled use cases (e.g. construction site qualification) that address corresponding challenges. CamIn has ranked the list of emerging use cases from quick-win to horizon 3 opportunities.

Assessing use cases for space technology

The key to client’s success was filtration and prioritisation of identified opportunities to channel their resources. For every identified use case, we conducted analyses of:

  • Technology feasibility (e.g. adoption barriers and timeline),
  • Market desirability (e.g. size of the problem that is solved),
  • Business viability (e.g. client’s capability and strategic alignment).

Based on this filtration, 45 use cases were short-listed as low-risk high-reward opportunities. For each of the short-listed use case opportunities, we highlighted the relevant enabling technologies, missing client’s capabilities, and potential vendors for further development.

Based on the short-listed technology use cases, our specialist team identified 15 product and service opportunities that the client should pursue. Drawing on the expertise of our team of space technology experts, we have identified potential customers of those products and services, as well as the client’s value proposition and competitive advantage vs state-of-the-art current offerings. Our client has escalated the selected business cases internally and was successful at unlocking funding for development of the proposed offerings.

Project Output Examples

We mapped the timeline for technology and market maturity over a series of time horizons to assess whether there was a clear business case for investing.

Reducing risk in space technology investments

At the end of the engagement, our client had a clear idea of which opportunities offered the highest and lowest barriers to entry and the relative attractiveness of each one. Armed with this information, our client was able to make better informed decisions about investments in space technologies and was able to quickly develop and launch the right offering.